The Dark Knight Rises. Reasons Behind Movies Commercial Success Essay

The Dark gentle Rises. Reasons Behind Movies Commercial Success - Essay ExampleIt has been claimed that the word-painting did not fulfill the expectations in terms of revenues and quality of its predecessors. However, despite multiple claims, the icon is a tremendous commercial hit earning revenues over US$ 1 billion. The Dark sawbuck trilogy has been a significant ancestry of revenues for Warner Brothers. Analysis of the commercial factors underlying The Dark Knight Rises success indicates that more than effective market, it was the legacy of the movie that gave it a grand opening despite various daunting events alike the shooting incident. The Dark Knight Rises brought ticket revenues worth US$ 1.075 billion to Warner Brothers and movie maker Christopher Nolan (Hughes, 2012a). The question arises that despite having receiving its fair percentage of criticism from experts and general public, what are the factors that made this movie join the elite group of over 1 billion gr oup. A critical analysis of the movies progress indicated that a knowledge of a harvest-tide being sold has a greater impact on its sales. This is precisely the reason why manufacturers and producers play special attention to product placement phenomenon while marketing a product. Same stands authoritative for Batman movie right as well. The legacy, fan base and historical characters with success of all previous Batman movies provides this franchise a lot of credibility amongst the viewers. Besides the huge success of previous Batman movie The Dark wickedness and the phenomenal success of Joker followed by the untimely death of Heath Ledger, what drove the masses to the theaters was perception that this would be the last Batman movie. The legacy of the Batman Series was a substantial factor that would break been enough to sight masses to movie cinemas. Like other studios, Warner Brothers capitalizes on spot virtue of its strong franchises and The Dark Knight Rises is a simpl e example of this trend. For a franchise that was showing a downturn after Batman and robin redbreast in 1997, Nolan-Warner partnership turned out to be the last resort. Arrival of Nolan in Warner Brothers has made Batman into a character which is not only adored by comic fans but also by those who have a greater liking for more realistic action movies. The Batman trilogy has managed to bring overall box lieu receipts worth over 3 billion with box office sales being the exponent of franchises performance (Hughes, 2012b). It is important to note that other than the movie itself, Nolans brand equity is also another major factor that brought fans to the cinemas. In the recent years, Hollywood has focused more on going big in terms of marketing and Warner Brothers technique is no different. Aggressive marketing fight back through TC, radio, social media, billboards and print media manage to engage public and create the desired anticipation for the brand launch (Eliashberg, Elbrese, and Leenders, 2004). Before the movie launch, there was a well-orchestrated series of movies official website launch, put one over trailers containing original six minutes of the movie, page-length advertisements in newspaper etc. In addition to that, an interesting product placement strategy used by Warner Brothers was to attach the movies trailers with other successful ventures like The Avengers and Mission Impossible-Ghost Protocol. Another important part of this marketing campaign was movies viral marketing strategy that was highly complex yet interesting enough to engage millions